At first, you might think that Budweiser was hacked. I don’t think they were hacked. Their “drunk tweet” makes a whole lot of sense, given they are a company that makes beer.
Also, the tweets were sent via web, which can be manipulated, but I don’t think they did get manipulated by a hacker or anything. After all, their previous normal tweets have also been done through the web.
What makes this great is that even if they aren’t advertising anything specific, they did a couple drunk tweets right before the Super Bowl has to be so genius. Intentional or not, Budweiser did good here.