If you haven’t heard the news, Twitter has replaced the star for “favorites” and replaced it with a heart for “likes” throughout all their platforms including Vine.
Here is their official announcement and release:
We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.
The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.
Shame on you! Why would you do that?
Ever since the star was implemented for Twitter, the users have viewed the star to represent many things. Sure, it was labeled as “favorite” but it meant more than that. It was a tweet that you wanted to save for later to read (which I did a lot). It also literally meant that it was for a tweet you like. It also meant that if somebody was throwing shade, you’d “favorite” it to show your haters you aren’t fazed. The star didn’t represent just “favorite,” it meant more than that. The users gave it its identity.
But by changing it to a heart, Twitter made a big mistake. Their reason for the heart being a “universal symbol” is true but I don’t buy their reasoning. The heart doesn’t convey the same meaning what “favorites” did. The heart instead changes the identity of what the button means. The function remains the same, but the meaning is changed.
I don’t love every tweet I want to save. The heart does not express what I feel about certain tweets. The star did that for me and they killed it. It’s kinda like a big middle finger to us.
Instead of being unique and keeping the star, Twitter now has conformed and followed Instagram and Periscope and the eventual change Facebook is making.
So what was something unique to the users and to Twitter is now gone. What they’ve done is followed the leader and killed what was a meaningful button for the users.
What a shame Twitter. You had something special and you sold your soul to be the same like everyone else.
Now for a laugh.