LeBron’s new Nike commercial just gave me a real negative feeling about him

That is the new commercial that Nike just put out featuring LeBron James. And I must say, it just felt real evil.

Throughout the entire commercial, James poses questions asking fans what he should have done. In the commercial you see him during “The Decision” and he starts thinking back on things that he did (some good, some viewed as bad) and then some other random ideas of what he could have done.

The point of the commercial, to me, is with Nike’s slogan “Just Do It” is to tell fans that LeBron did what he wanted to do. He’s not going to be influenced by everyone else. Essentially, it’s just a big F-U to everyone.

The way I interpret it, it’s just a commercial where he’s in the center of everything. That our feelings don’t matter to him. And yes, to an extent he can’t worry about our feelings. But to once again rub it into our face and tell us that? Not a good move.

Nike is known for making good commercials with athletes. But with now Tiger Woods and LeBron James using Nike to restore their image, I don’t know. I just see money and lots of heavily influenced PR all around (and not the good kind — if there is any).

Here’s Tiger’s commercial. It’s not as bad as LeBron’s but it was really bold. Really bold to use audio of his father to help save his image.

Anyway, both these commercials really don’t help improve the image I have on either of these guys.